For families whose activities and needs are diversifying all the time, the extensive choice of models and colourways is playful and easy to combine, while at the same time encouraging creativity. Our positioning in the middle of the range represents an attractive compromise between image, family budget and high quality articles. In a word, the Switcher philosophy is: easy to sell, easy to buy, easy to wear. In a sense, Switcher is the embodiment of intelligent shopping.

The family not only ranks high in Switcher SA's product policy, but also within the company. Its own employees benefit from four months maternity leave and a possibility of part-time return to work after childbirth. Finally, Switcher SA has also adopted the aim of cutting working time and job sharing. The weekly working hours were reduced by two and half in 1998 with no reduction of pay. Studies of the introduction of job sharing and early retirement are also under way.