Switcher sits firmly in the middle of the range, guaranteeing high quality at a readily affordable price. The yellow whale brand stands for the happiest of trade-offs between look and modest budget to create the Intelligent Purchase. Over and above its range of garments and accessories, the Switcher concept calls for the 'Switcher Ambiance' which is clearly communicated through the selling environment with its distinctive point-of-sale material, packaging, logos and personalized articles and is all of a piece with quality of service, respect for the individual and for the environment.

Customer loyalty and the Switcher reputation (according to a Swiss survey by the MIS-Trend Institute, almost 80% of people questioned knew the brand) are the rewards of a sustained combination of practical benefits like the excellent price/quality ratio, and the emotional appeal of a brand that evokes enormous goodwill.

Switcher's market today is evenly split between two segments: the supply of finished fashions at popular prices to 450 boutiques, sports stores and selected department store outlets, and sales to transformers or finishers using techniques like printing and embroidery.